Redesigning Krispy Kreme app for a better user experience.

🎖️Role: UX Designer

Problem Statement

🚗My Process

📌 Identified Pain Points and HMW statements

  • Users have difficulty finding items in the menu
  • Users have difficulty finding the store location or contact information
  • The app does not provide enough information about the products or promotions
  • The checkout process is confusing or time-consuming
  • The app does not support multiple payment methods

🤔HMW statements:

  • How might we make it easier for users to navigate the app?
  • How might we improve the login process for the app?
  • How might we simplify the process of placing orders on the app?
  • How might we make it easier for users to find items on the menu?
  • How might we provide more information about store locations and contact information?
  • How might we improve the product and promotion information on the app?
  • How might we make the checkout process more efficient and user-friendly?
  • How might we support multiple payment methods on the app?

👤Fictional User Personas

📝Strategizing Solutions

  • Create a clear and intuitive menu structure with clear labels and an appropriate hierarchy for easier navigation.
  • Offer multiple login options and provide clear instructions and error messages for the login process.
  • Simplify the ordering process by providing clear step-by-step instructions and visual cues, as well as allowing users to save their favorite items and addresses for easy reordering.
  • Make it easier to find items on the menu by providing a search bar and filter options, as well as relevant product recommendations.
  • Provide more information about store locations and contact details by creating a dedicated page with an interactive map and contact details for each location.
  • Improve product and promotion information by providing detailed product descriptions, images, and reviews, as well as personalized promotion recommendations.
  • Make the checkout process more efficient and user-friendly by providing a clear summary of the order and allowing users to easily edit and review their information and payment details.
  • Support multiple payment methods by providing a range of options and allowing users to easily switch between them.

✅UI Requirement Jot Down

🔀Information Architecture

🔃User Flow

🔡Typography

🎨Color Palette

🚀Icons

🧩Components

🔗Check out my Design System on Notion

🔗Check out my Design System on Figma

👆Click on the screen to start the Prototype

🎲Challenges

  • Understanding diverse users
  • Incorporating designs based on an already existing theme.

🏹Future scope

  • pre-schedule delivery.
  • subscriptions.
  • Customize your own donut.
  • Customer service Chatbot.

❓What can I do better?

  • In-depth competitive analysis.
  • Conducting interviews and user research with diverse participants.
  • Usability test of the prototype with users.
  • Collaboration with peers for better insights.

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Neeha Fathima

UX Designer, psychology enthusiast, part-time philosopher and bibliophile. 🌻