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Neeha Fathima
Neeha Fathima

24 Followers

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Nov 18, 2022

The Second-order Effect

Do you ever feel like you aren’t living your best life when you see people posting about their amazing lives on Social Media? Do you ever feel left out when you see fun reels from your friend’s goa vacation? The Second-Order Effect Most social media platform algorithms promote content that appeals to the…

UX

2 min read

The Second-order Effect
The Second-order Effect
UX

2 min read


Aug 21, 2022

Redesigning Krispy Kreme app for a better user experience.

🎖️Role: UX Designer

Ux Case Study

6 min read

Krispy Kreme — UX Case Study
Krispy Kreme — UX Case Study
Ux Case Study

6 min read


Mar 12, 2022

Seeking Solace In Writing

I have always been fond of literature and words, and it still fascinates me how people can use words to write such beautiful pieces. When I was younger, a now distant relative gifted me a diary. A journal of sorts. It had Disney princesses all over it, and it had…

Blog

3 min read

Seeking Solace In Writing
Seeking Solace In Writing
Blog

3 min read


Mar 4, 2022

My Love For Fiction

Imagination and Fiction make up more than three quarters of our real lives ~Simone Weil Why I fell in love with fiction. Fiction lets us dream, lets us enjoy the beauty of another world, no matter the circumstance you’re currently living under. …

Blog

2 min read

My Love For Fiction
My Love For Fiction
Blog

2 min read


Feb 18, 2022

Are we all okay?

The Taboo Around Therapy Although the pandemic gave youngsters the time to really dwell on the topic, and develop a better understanding of it, the preceding generations still seem to struggle with the idea of being mentally healthy. The idea of reaching out and seeking professional help for your peace of mind is mostly…

Blog

5 min read

Are we all okay?
Are we all okay?
Blog

5 min read


Feb 11, 2022

Fear of Judgement

What is Judgement? We learn a lot about a person from their behavior, their body language, and their energy when we first meet them, and within the first few seconds, we form a solid opinion about them. Our minds try to read and find patterns in everything we see. …

Blog

5 min read

Fear of  Judgement
Fear of  Judgement
Blog

5 min read


Feb 4, 2022

Stereotypes: how they affect us

The concept of stereotypes is misguided and is devoid of any emotion. How Stereotypes impact our lifestyles. Stereotypes govern our behaviors, our thought processes and also have major ramifications on our lifestyles. We are born into a world that consists of a predefined template of the people we need to become, and the gender norms…

Blog

3 min read

Stereotypes: how they affect us
Stereotypes: how they affect us
Blog

3 min read


Nov 27, 2021

The Art of Unlearning.

“The illiterate of the future are not those who can’t read or write but those who cannot learn, unlearn and relearn” ~ Alvin Toffler We grow up in rigid environments where we are conditioned to believe in a set of things and completely disregard others. We have too many preconceived…

Blog

4 min read

The Art of Unlearning.
The Art of Unlearning.
Blog

4 min read


Nov 24, 2021

Fundamentals of Marketing

Is marketing all about deception and corny advertisements? In this article, we will read about marketing and how it impacts different customers. Marketing as a whole is about understanding the flexibilities of the human mind. …

Digital Marketing

4 min read

Fundamentals of Marketing
Fundamentals of Marketing
Digital Marketing

4 min read


Nov 7, 2021

Redesigning a Retail & Renovations Website — UX Case Study

Problem Statement Local construction firms rely on word of mouth and referrals to gain clients, lacking a strong online presence. Mattbeth is a Renovations and construction firm situated in Miami, Florida. This project aims to redesign their website to improve the company’s online presence and enhance customer support, in order to increase…

Case Study

6 min read

Redesigning a Retail & Renovations Website — Mattbeth
Redesigning a Retail & Renovations Website — Mattbeth
Case Study

6 min read

Neeha Fathima

Neeha Fathima

24 Followers

UX Designer, psychology enthusiast, part-time philosopher and bibliophile. 🌻

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